Prosperity has reached a major milestone in its financial services division, announcing it has surpassed $1 billion in funds under management (FUM). The achievement caps off a sustained period of growth for the firm, which has continued to expand its presence across wealth management, financial planning, and investment advice, despite a volatile macroeconomic environment.
With offices in Sydney, Newcastle and Brisbane, Prosperity has emerged as one of Australia's most trusted mid-tier advisory firms — offering an integrated service model that brings together financial planning, accounting, tax, business advisory, and corporate services. The firm’s financial services division has grown through strong client relationships and a commitment to delivering tailored, conflict-free advice.
Founder and CEO Allan McKeown described the milestone as a “clear signal” that Australians are actively seeking independent advisers who can navigate the complexity of modern wealth and provide clarity across every life stage.
“Reaching one billion dollars under management is more than a number — it reflects the deep trust our clients have in our people, our advice, and the outcomes we help them achieve,” McKeown said. “Our team remains focused on helping Australians make smart decisions about their wealth, with advice that is proactive, evidence-based and genuinely aligned to their goals.”
The firm’s financial services business spans strategic financial planning, retirement advice, portfolio management, superannuation structuring, and intergenerational wealth solutions. Its client base includes business owners, professionals, executives, family groups and high-net-worth individuals.
Hamish Landreth, Director of Financial Services at Prosperity, said the $1 billion figure is a reflection of consistent long-term performance and trust built over time.
“This milestone represents the strength of the relationships we’ve built with our clients — relationships grounded in transparency, collaboration, and results,” Landreth said. “Our focus has always been to deliver meaningful outcomes by understanding what matters most to each client and tailoring advice accordingly.”
Landreth also noted that clients are increasingly seeking advisory teams that can provide more than just investment returns.
“Clients want cohesive advice. They want to know their investment strategy to work hand-in-hand with their tax position, estate planning, retirement needs and business succession. That’s where Prosperity’s integrated approach provides a real advantage. Our model brings all of those touchpoints together in one place.”
This milestone comes at a time of significant change in the financial advice landscape. The industry continues to undergo regulatory reform, shifting adviser-client expectations, and increasing scrutiny around transparency and fees. Prosperity’s commitment to an independent, non-product-aligned model has continued to position it as a firm of choice for those seeking objective advice.
Over the last five years, Prosperity’s financial services division has consistently outperformed benchmarks in terms of both client growth and funds retained, while maintaining high satisfaction and retention rates.
McKeown added, “It’s a proud moment for our team, but we’re already focused on what’s next. We see real opportunity to expand our support for Australians who are building, preserving or transferring wealth — particularly those navigating complex financial affairs, transitioning out of business, or planning for the next generation.”
With continued investment in technology, compliance, and adviser development, Prosperity says it remains focused on sustainable growth and helping more Australians achieve financial clarity and confidence in an increasingly uncertain environment.